1. Promote Unusual Holidays
Most restaurants out there promote their food and drink specials for traditional events like the Fourth of July or the Super Bowl. That's great, but the vast majority of restaurants are missing out on a ton of non-traditional holidays that revolve around food. When National Cheesecake month or National Fried Chicken Day rolls around you'll be ready to promote your business. Use these unique holidays to post a shot of your menu item on social media like Applebee’s does.
Use this list of Foodie Holidays as a reference for unique holidays your restaurant can promote.
2. Promote Special Meals
A lot of restaurants usually host a special meal or two throughout the year. Whether it’s a charity dinner night or a Mother’s Day brunch, it’s important to promote it on social media.
Start to mention about the event a few weeks in advanced so customers can make plans to come out. Be sure to highlight some of the special dishes and prices that’ll you’ll offer. From a $30 all-you-can-eat-buffet to $50 steak dinners, mention both the food and the price point in your posts.
3. Offer Check-in Deals Through Facebook
Did you know restaurants can offer a special promotions through Facebook? It works through the “check in” feature on Facebook.
When a customer “checks in” to your restaurant on Facebook a post like this shows up in the their newsfeed:
You can create a special promotion for any customer that checks into your restaurant on Facebook. Its also important to know that Facebook does have to approve the promotion before it goes live, which takes a few business days, so it’s something you have to plan ahead. So, Hopefully this little-known tool can benefit your restaurant and your customers for using social media and coming in.