1. Use Social Media to Support Your Funding Efforts
It's no secret that potential investors are using Google and social media networks to research potential investment opportunities. Make sure to structure your social media efforts so that they can find your company when they search for the keyword phrases associated with your business. Also, using social media in your funding efforts has another really great positive effect. It shows potential investors that you have a solid plan in place to monetize your ideas. Every investor is looking to maximize the return on their investment. There not just looking for companies with good ideas. They are looking for companies that have a high probability of using their good ideas to generate revenue.
2. Use Social Media to Attract the Best and Brightest Employees
The best and brightest engineers, scientists and technologists want to work with companies that are on the cutting edge of their chosen field. Use social media to demonstrate to potential employees that you are the best employer to pick. Great technology companies use social media in their recruiting process.
3. Social Media is not an Option! It's Necessary for Technology Companies
The technology industry is perhaps the most advanced industry in the use of social media. This means you can't compete effectively without a well-managed social media marketing plan. Whether you are looking for funding or generating leads for your business, the lack of a social media marketing plan makes you look like an amateur. If you don't already have an effective social media marketing plan, I strongly recommend that you put one on the top of your to-do list.